Estimated read time:
3 minutes
Social Media for Legal Consultants
Table of Contents
- What are the advantages of social media for legal consultants?
- What social media platform should I use?
- What should I put on my social media platforms?
- What does it mean to be ‘social’ on social media?
- What are the dangers of using social media as a legal consultant?
Social media has received a bad rap lately regarding the alleged harm it causes young people. But despite this, social media remains a powerful business tool if you know how to use it effectively. For consultant solicitors, platforms such as LinkedIn, X (formerly known as Twitter), Instagram, Facebook, YouTube, and TikTok can help you reach new clients and ensure existing ones keep giving you more work.
What are the advantages of social media for legal consultants?
Having an active social media presence provides the following benefits:
- It allows you to connect with clients on a personal level and in real-time.
- You can position yourself as a thought leader by offering regular opinions and insights.
- Social media marketing is cost-effective compared with traditional advertising.
- You can build your personal brand separate from your consultancy firm.
- It provides access to valuable client data and insights.
- A strong online presence gives you a competitive edge.
What social media platform should I use?
| Platform | User Numbers | Demographic Majorities | Description |
|---|---|---|---|
| 56 million | Age 25 – 34, Female (52%) | Posts, adverts, videos | |
| YouTube | 56.2 million | Age 18-44, Male (51%) | Videos, adverts, shorts |
| 42.9 million | Age 25 – 34, Male (56%) | Posts, adverts, videos | |
| 35 million | Age 25 – 34, Female (57%) | Photos, videos, reels, adverts | |
| X (Twitter) | 20 million | Age 25 – 44, Even split | Micro posts, videos, adverts |
| TikTok | 6 million | Age 18 – 24, Female (59.7%) | Short videos, adverts |
| Snapchat | 24 million | Age 18 – 24, Female (53%) | Messaging, adverts |
What should I put on my social media platforms?
Your social media should include a mix of articles, opinions, service information, and shared content.
Post three to four times per week, ensuring your content aligns with your professional values and practice vision.
What does it mean to be ‘social’ on social media?
Social media marketing is not a one-way street. Make sure you:
- Respond to comments and messages.
- Engage with potential clients by commenting on their posts.
What are the dangers of using social media as a legal consultant?
Social media can be an excellent tool, but there are risks, including:
- Avoiding online arguments.
- Ensuring accuracy and avoiding misleading statements.
- Protecting client confidentiality.
- Not giving legal advice publicly.
If you receive a complaint on social media, direct the author to your law firm’s complaints handling policy and do not engage further online.
How Nexa Law Can Help You Build a Strong Social Media Presence
Joining Nexa Law allows you to transition seamlessly into legal consultancy. We provide marketing support to help you use social media effectively.
If you’re thinking of launching your own legal practice, contact us today. We would love to discuss your ambitions and how we can support you.
Schedule a call or fill in our contact form.
We look forward to celebrating your success!
